One of our clients uses Social Media as a sales tool — we keep in touch with their current clients through Twitter, LinkedIn and Facebook in order to keep the relationship warm until our client’s new book/manual comes out. We tell their current and prospective prospects how the progress is coming on the latest book and share information about their niche in the business world that these clients and targets find interesting. We’re finding thus far that the most effective tools for this client are Twitter and LinkedIn. After the book launches we expect the Facebook page to grow rapidly with questions and feedback from the readers. Our client will use this feedback for the next version of their book/manual.
We are working with another customer to build their upcoming product launch strategy on Social Media. It is a “behind the scenes” project now and will “go live” after the product, a smartphone application that will change the way business is done in its industry, is approved by the app store. After that launch the product will be built across multiple additional platforms, necessitating additional Social Media launches. After each launch this firm will use Social Media exclusively to interact with customers. Their products include Twitter and LinkedIn for the launches, with the addition of Facebook and YouTube (for product demos) once the products are available.
These clients have saved a lot of time and money by forgoing old-fashioned, and slow, direct mail and snail mail. They are interacting in real time with their customers. This is the future.